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City ‘docks’ cruise sector as growing opportunity for Cape Town’s economy<span><p>Various stakeholders from across the country gathered at South African Tourism's Cruise Tourism Workshop to discuss the importance and benefits of the industry to the economy.</p><p>'In recognition of the cruise industry's value to the wider economy, the expansion of this market in Cape Town was a key feature in the Tourism Development Framework (TDF), which was formulated by the Economic Growth Directorate and passed by City Council in 2019. Following the TDF's adoption, the City came to the table for the founding of the Cruise Cape Town initiative administered by Wesgro. This initiative became the banner under which the City and other stakeholders would position Cape Town as an attractive destination for cruise tourism and its various aspects, including technical assistance for ships and visitor experiences for passengers and crews.<br></p> <figure class="subtopic-fullsize-img"> <img src="" class="responsive" alt="" style="width:802px;" /> </figure>​​</span><span><p>'Locals and visitors already know Cape Town for its accommodation, attractions and aviation tourism, signalling the strength of our destination value. Having this workshop on cruise tourism adds this sector to our list and helps highlight its benefits to Cape Town's economy. </p><p>'Tourism is a top priority sector because, through Cape Town's clever campaigns and city-to-city agreements, we land more flights and dock more cruise ships, attract more visitors and investors, which benefits businesses through increased bookings and spending, and creates jobs for locals,' said Alderman James Vos. </p><p><strong>C</strong><strong>ruise tourism has seen the following numbers:</strong></p><p>·       For the past cruise season, <strong>70 ships docked in Cape Town, resulting over 145 000 passengers and 42 000 crew passing</strong> through the Cape Town Cruise Terminal. </p><p>·       According to Cruise Lines International Association's State Of The Cruise Industry 2023, <strong>average spend per cruise passenger in a port city is US$750 (around R14 000 at current exchange rates)</strong></p><p>·       Figures from Wesgro show that Cruise tourism generates <strong>R300 million in annual economic impact.</strong></p> <figure class="subtopic-fullsize-img"> <img src="" class="responsive" alt="" style="width:948px;" /> </figure></span><span><p>'These economic benefits come from a number of sources such as the spending power by cruise passengers and crew, the shoreside staffing by cruise liners for tour operations, the spending by cruise liners for goods and services necessary for cruise operations, and the spending for port services and maintenance. </p><p>'Overall, this sector has the potential to grow even more with huge economic spin-offs for our province and country. The City will continue to work with our tourism partners and the V&A Waterfront to promote our region as a destination of choice globally for cruise tourism. The City will continue to invest in tourism programmes and projects that drive demand and make business sense, as tourism sustains about 150 000 jobs in Cape Town.<br> <br>'This dedicated cruise terminal, funded by the V&A Waterfront, has proven to be a worthwhile venture and it is already showing a massive return on investment. The City is proud to promote this as an economic driver.<br></p> <figure class="subtopic-fullsize-img"> <img src="" class="responsive" alt="" style="width:1069px;" /> </figure>​​</span><p>'Cape Town had an excellent visitor season this past summer. Now we are looking to build on this growth, exceed those figures, and realise our goal of creating a tourism-related job in every household.</p><p>'Through tourism, we can continue to economically empower communities while showcasing and sharing South Africa's rich culture, natural beauty, adventure, luxury, and heritage with visitors,' said Alderman Vos.<br></p><p><strong>End</strong><br></p>2023-08-13T22:00:00ZGP0|#1d539e44-7c8c-4646-887d-386dc1d95d70;L0|#01d539e44-7c8c-4646-887d-386dc1d95d70|City news;GTSet|#62efe227-07aa-45e7-944c-ceebacca891dGP0|#c3f8c7fd-6d3c-4cc2-b004-3b691e273465;L0|#0c3f8c7fd-6d3c-4cc2-b004-3b691e273465|Economic activity;GTSet|#2e3de6c1-9951-4747-8f53-470629a399bb;GP0|#0f794aab-8ac2-46f6-8dda-f97adf1462bd;L0|#00f794aab-8ac2-46f6-8dda-f97adf1462bd|tourism10


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