Skip to content





Africa Travel Week makes it a decade of tourism growth in Cape Town <p></p><span><p>Africa Travel Week kicked off yesterday with the International Luxury Tourism Market Africa (ILTMA) Hosted Buyer's welcome function.  </p><p>ILTM Africa will host over 140 industry professionals including exhibitors, hosted buyers and media from 7 - 9 April 2024 at Kirstenbosch National Botanical Gardens. <br></p> <figure class="subtopic-fullsize-img"> <img src="" class="responsive" alt="" style="width:959px;" /> </figure>​​</span><span><p>The show features curated meetings between the region's most exclusive and sought after travel experiences and the world's leading travel agents and advisors.</p><p>Delegates also have the opportunity to explore some of Cape Town's finest tourism offering including a vintage side car experience, a wine experience in the Constantia Valley, a picnic at Kirstenbosch National Botanical Gardens and the Mother City's art scene. </p><p>ILTM Africa will make way for World Travel Market (WTM) Africa, the continent's leading and only B2B exhibition for both inbound and outbound travel and tourism market, which opens its doors at the CTICC on Wednesday, 10 April. </p><p> </p> <figure class="subtopic-fullsize-img"> <img src="" class="responsive" alt="" style="width:952px;" /> </figure>​​</span><span><p>With over 9 500 pre-scheduled meetings and over 7 000 delegates from over 100 countries, WTM Africa brings together tourism industry professionals including exhibitors, buyers and media for three days of trade, networking and deal-making.</p><p>The City of Cape Town has been a host city partner for the event since its inception in 2014. </p><p>'World Travel Market and ILTM Africa have shown year-on-year growth in the number of visitors to our city for these events as well as the impact they have had on the economy. The event organisers have laid out ambitious plans to further increase their figures and City of Cape Town aims to contribute to this expansion. We have demonstrated our commitment to this expansion by approving a three-year agreement to support Africa Travel Week until 2025. We are looking forward to welcoming all the visiting delegates to our city and sharing with them what Cape Town has to offer,' said the City's Mayoral Committee Member for Safety and Security, Alderman JP Smith.<br></p> <figure class="subtopic-fullsize-img"> <img src="" class="responsive" alt="" style="width:952px;" /> </figure>​​</span><p>Since 2014, World Travel Market Africa has hosted over 18 000 exhibitors and created over 17 000 jobs. </p><p>It has also resulted in approximately R200 million in foreign direct spend into the Cape Town economy.  </p><p>Annually, the event becomes the catalyst for business with deals worth around $450 million signed at World Travel Market Africa.</p><p>'WTM Africa is a highlight on the event calendar, both for Cape Town and for tourism businesses and roleplayers on the continent. Not only does it give delegates and exhibitors the opportunity to network and find interesting, new products, but it is a significant catalyser of business and job opportunities. The City is also excited to return to WTMA with a pavilion that will showcase the incredible campaigns that we have rolled out in key source markets and which helped to attract nearly 2,9 million international visitors to our shores last year. We will also host a series of thrilling engagements with industry organisations and media as part of our plans to drive increased traveller numbers in the coming months. These initiatives all form part of our mission to help create a tourism-related job in every household in Cape Town,' said Mayoral Committee Member for Economic Growth, Alderman James Vos.</p><p>World Travel Market Africa will run until Friday, 12 April 2024. </p><p>Registration for the event is available <a href="" target="_blank">here.</a></p><p>For more information on these and other events hosted in Cape Town visit <a href="" target="_blank"></a>   </p><p> </p><p><strong>End</strong></p><p><br></p>2024-04-08T22:00:00ZGP0|#1d539e44-7c8c-4646-887d-386dc1d95d70;L0|#01d539e44-7c8c-4646-887d-386dc1d95d70|City news;GTSet|#62efe227-07aa-45e7-944c-ceebacca891dGP0|#0f794aab-8ac2-46f6-8dda-f97adf1462bd;L0|#00f794aab-8ac2-46f6-8dda-f97adf1462bd|tourism;GTSet|#2e3de6c1-9951-4747-8f53-470629a399bb;GP0|#d08cd3e8-f062-40f9-8e56-47511c046809;L0|#0d08cd3e8-f062-40f9-8e56-47511c046809|travel;GP0|#5fed752a-cc20-4e0d-9d7c-b3608f9a7214;L0|#05fed752a-cc20-4e0d-9d7c-b3608f9a7214|market10

You have disabled JavaScript on your browser.
Please enable it in order to use City online applications.