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Let’s do it for Cape Town and welcome visitors safely<span><p><br>As we continue to encourage our residents and business owners to please respect the COVID-19 regulations and ensure compliance, we are concerned that the infection rate continues to rise. We all have a role to play in keeping safe so we can keep our businesses open and economy going. Always wear your mask, keep a safe distance from others, don't gather in large crowds and continue to wash your hands and sanitise regularly. </p><p>We are all in this together and being responsible is the key to a successful recovery of our economy. Let's do it for Cape Town and do it right!</p> <figure class="subtopic-fullsize-img"> <img class="responsive" src="" alt="" style="width:2137px;" /> </figure></span><span><p>We are expecting a much bigger demand for domestic tourism this year due to COVID-19. Together with the City’s official Destination Marketing Organisation, Cape Town Tourism (CTT), we are running various campaigns to stimulate the visitor economy. These include:</p><ul><li><div style="text-align:left;">A domestic-focused flight campaign</div></li><li><div style="text-align:left;">The pocket-friendly challenge campaign</div></li><li><div style="text-align:left;">The TravelWise initiative and safety response app</div></li></ul><p>I was joined by the Economic Opportunities and Asset Management Portfolio Chair, Councillor Anda Ntsodo, Cape Town Tourism CEO, Enver Duminy and Rory Viljoen from the City’s Enterprise and Investment Department where we visited many key attractions across our city, including the V&A Waterfront, the City Sightseeing Bus, Table Mountain Arial Cable Way and the District Six Museum, and have been impressed with the health and safety measures in place to keep employees and customers safe. <br></p> <figure class="subtopic-fullsize-img"> <img class="responsive" src="" alt="" style="width:2137px;" /> </figure></span><span><p><br>The visitor economy is everyone’s business. We have seen a steady increase in flights to Cape Town over the past few months since most restrictions were lifted and South African borders opened. </p><p>I am very pleased that the Cape Town International Airport is now safely welcoming 110 flights per day or roughly 770 per week, up from 364 flights per week in September. </p><p>Insights from Travelstart, who we have partnered with on a domestic-focused campaign, indicated that the Johannesburg to Cape Town air route has been selling out daily. Furthermore, all routes to Cape Town are selling at higher rates than routes to any other city in South Africa.</p><p>Our recently launched Pocket-Friendly Challenge domestic campaign aims to capture the attention of potential visitors and encourage them to choose Cape Town as their holiday destination but also inspire locals to explore their city. </p><p>This video-driven campaign series sees multinational and multicultural teams take R150 per person to explore Cape Town’s authentic neighbourhoods. The focus is on the great value, enjoyment, discovery, and the unique experiences that Cape Town has to offer.</p> <figure class="subtopic-fullsize-img"> <img class="responsive" src="" alt="" style="width:949px;" /></figure></span><p>Safety and security in Cape Town remain a focus when it comes to tourism. As part of CTT’s TravelWise initiative, which gives visitors educational information on health and safety, with a particular focus on responsible travel, the partnership with safety response app Namola was launched. </p><p>The main aim is to give visitors and locals peace of mind. Namola is an app that pinpoints your location, immediately gives you an emergency operator to talk to, and gets you the help you need, fast. </p><p>The City of Cape Town and CTT have multiple resources on their websites for those who would like more information about how to stay safe and protect oneself from COVID-19. We urge visitors, locals and businesses to please make use of these resources to ensure that everyone can have a safe and enjoyable summer in Cape Town, by visiting <a href="" target="_blank"></a> or <a href="" target="_blank"></a></p><p>To view a video on this visit <a href=""></a></p><p><br><strong>End</strong></p><span><figure class="subtopic-fullsize-img"> </figure>​​</span><span>​​</span>2020-12-16T22:00:00ZGP0|#1d539e44-7c8c-4646-887d-386dc1d95d70;L0|#01d539e44-7c8c-4646-887d-386dc1d95d70|City news;GTSet|#62efe227-07aa-45e7-944c-ceebacca891dGP0|#0f794aab-8ac2-46f6-8dda-f97adf1462bd;L0|#00f794aab-8ac2-46f6-8dda-f97adf1462bd|tourism;GTSet|#2e3de6c1-9951-4747-8f53-470629a399bb;GP0|#d08cd3e8-f062-40f9-8e56-47511c046809;L0|#0d08cd3e8-f062-40f9-8e56-47511c046809|travel;GP0|#c077b4c6-0b3c-49f0-9892-a438ed954fa3;L0|#0c077b4c6-0b3c-49f0-9892-a438ed954fa3|Economy10

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