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Tourism Department<p>Tourism is made up of two sections: </p><h4> Local Area Tourism Development<strong style="color:#424242;font-family:"helvetica neue", helvetica, arial, "lucida grande", sans-serif;"><br></strong></h4><ul><p>Tourism development is development where a significant number of local people are involved and have meaningful ownership, power and participation in tourism enterprises providing services to tourists. This is achieved through the coordination and development of amenities, facilities, products and services that support host communities to deliver quality experiences for visitors and residents’ well-being. <br><br><strong>Tourism Product Development</strong> focuses on identifying potential tourism resources and attractions in local communities and capitalising on the uniqueness  of our culture and heritage by packaging new themes , routes and experiences for tourists.<br><br><strong>Tourism Business Development</strong> is a business support service aimed at improving competence in the tourism sector, especially for emerging entrepreneurs, through job creation and opportunities, support for entrepreneurs, business development interventions, Black Economic Empowerment awareness and education, and tourism education and training programmes.<br><br><strong>Transformation</strong> creates and enables environments for emerging entrepreneurs to participate in the tourism industry by facilitating meaningful ownership of tourism enterprises, especially for the previously disadvantaged entrepreneurs, and the participation of women, youth and people with disabilities. Transformation ensures that Black Economic Empowerment scorecard targets are met and facilitates awareness, education and training programmes.</p><h4> Strategic Tourism Development and Marketing</h4><p>Our objective is to grow visitor arrivals, optimise job creation opportunities, and drive responsible tourism development that secures Cape Town as a sustainable tourism destination. This is achieved through destination planning, research and policymaking by formulating and implementing tourism policies, strategies and plans for Cape Town; destination development and management through establishing common guidelines for sustainable and responsible tourism development and planning to be incorporated into the IDP; and participating in decision-making with respect to major tourism developments planned or proposed for the area.<br><br><strong>Destination Marketing</strong> targets the right market components for sustainable growth of tourism, optimising seasonal and geographical spread of tourists. We develop ​effective marketing strategies, implement responsible tourism strategies and policies, provide funding for tourism promotion, facilitate joint marketing and initiatives with WESGRO and Cape Town Tourism and manage Cape Town Tourism SLA.<br><br><strong>Strategic Tourism Infrastructure</strong> creates a conducive environment for tourism development through public sector investments and infrastructure that supports product and destination development. We develop sustainable and responsible tourism development plans, enhance transportation to destinations​ and attractions, research, formulate and implement tourism policy.<br><br><strong>Tourism Industry Liaison</strong> co-ordinates activities with the City and ensures alignment with other spheres of government and related tourism organisations, we also build partnerships between public, private sector and local communities and enhance cooperation and communication within the tourism sector. <br><br><strong>Tourism Facilitation</strong> assists the private sector with investment opportunities and addressing problems.<br><br><strong>Tourism Policy</strong> creates tourism policies and coordinates and facilitates tourism input into other policies and projects.</p></ul><p>We drive the City of Cape Town’s local tourism mandate by delivering on its core government functions at a local level. These include: </p><ul><li>destination planning, policymaking, development, and ​management;​​​</li><li>tourism product and business development, training and capacity-building;</li><li></li><li></li><li>creating job opportunities and supporting tourism entrepreneurs;</li><li>tourism awareness, education and training programmes;</li><li>tourism regulation, monitoring and research;</li><li>providing tourist infrastructure and services;</li><li>planning, facilitating and implementing a tourism marketing strategy; </li><li>providing tourism information; and</li><li>leading, supporting or influencing various programmes. </li></ul><p>We are guided by the Tourism Development Framework and Spatial Investm​​ent Framework approved by Council to deliver on the <a href="">City’s Integrated Development Plan (IDP)</a>. These frameworks provide goals and activities aimed at developing responsible tourism in partnership with stakeholders, other spheres of government and the private sector.</p> <span> <ul class="lrg-icon-content"><li class="lrg-icon lrg-link"><div class="list-links">​ <a title="title" href="">S​ee tourism research documents</a><a title="title" href="" target="_blank">Download the Tourism Development Framework</a><a title="title" href="">Learn about responsible tourism in Cape Town</a><a title="title" href="" target="_blank">Visit Cape Tourism<i class="icon link-external"></i>​​</a></div></li></ul></span><blockquote cite="">​​</blockquote><img alt="" src="" style="BORDER:0px solid;" /><span> <div class="contact"><h4>General enquiries</h4><address><ul><li>Telephone:<br><a>021 417 4063</a></li><li>​​Email: <br> <a href="">pauline.vanders​</a></li></ul></address></div> <div class="contact"><h4>Manager: Local Area Tourism Development</h4><p>Mthetheleli Hugo</p><address><ul><li>Telephone: <br><a>021 417 4068</a></li><li>Email: <br> <a href=""></a></li></ul></address><h4>Head: Destination Development</h4><p>Theuns Vivian</p><address><ul><li>Telephone: <br><a>021 417 4062</a></li><li>Email: <br> <a href=""></a></li></ul></address><h4>Lookout Hill</h4><p>Xabiso Mzwakali</p><address><ul><li>Telephone: <br><a>021 361 7098</a></li><li>Email: <br> <a href=""></a> </li></ul></address></div></span> ​


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