The initiative involves a multifaceted approach, including door-to-door engagements with residents, dynamic exhibitions, interactive sessions with local schools, and targeted awareness and education efforts directed towards informal traders. Community-focused activities such as litter-picking have also been organised to instill a sense of community ownership of public areas, and pride in maintaining clean public spaces.

The initiative is enabled by the EPWP which provided 75 recruits to help spread the message and promote a cleaner Cape Town.

 

​Communities across all 21 sub-councils are being engaged over the project's life cycle, between July 2022 and June 2024. To date, the team has engaged almost 14 500 households.

The City's Mayoral Committee Member for Urban Waste Management, Alderman Grant Twigg joined the initiative on Tuesday, April 30, in the Westlake community to help amplify the no-dumping message.  

 

​​'This project not only addresses the pressing issue of illegal dumping, but also creates valuable short-term employment opportunities for job seekers within our city. The Mayor has pledged to improve cleanliness of waterways and public spaces, and building pride and ownership of public spaces through awareness and engagement initiatives like this will be key,' said Alderman Twigg. 

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