City puts local tourism entrepreneurs on the global stage
4 April 2016
Following the success of last year’s event, the City of Cape Town has doubled the number of local tourism entrepreneurs who will participate at the World Travel Market (WTM) Africa expo in April.
A group of 20 entrepreneurs will be able to place their products and services in the spotlight at the event, giving them the opportunity to rub shoulders with some of the world’s top travel and tourism industry buyers.
Three platforms to showcase travel entrepreneurship
Africa Travel Week is the continent’s largest international travel industry event. The show attracts approximately 500 international tourism industry buyers, 4 500 trade visitors, 220 media and 1 700 exhibition staff from across Africa and the world. The event comprises the World Travel Market Africa expo, the International Luxury Travel Market Africa expo, and the Incentives, Business Travel and Meetings Africa events.
‘I am pleased that the number of local tourism businesses selected to participate in this year’s show has doubled. The exposure for these entrepreneurs will be invaluable. WTM Africa affords them the opportunity to meet potential distributors and buyers, test market interest, evaluate the competition, identify strategic partners and position themselves globally. Our small-, medium- and micro-enterprises will gain access to registered buyers who are potential customers and are key decision-makers in the travel industry,’ said the City’s Mayoral Committee Member for Tourism, Events and Economic Development, Councillor Garreth Bloor.
Event registration
Entry to WTM Africa is free during online pre-registration. Visitors and media can pre-register at www.wtmafrica.com/registration.
WTM Africa is a part of Africa Travel Week that will be taking place at the Cape Town International Convention Centre from 4 – 8 April 2016.
Show dates are as follows:
- International Luxury Travel Market Africa: 4 – 6 April 2016
- World Travel Market Africa: 6 – 8 April 2016
- Incentives, Business Travel and Meetings Africa event: 8 April 2016
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