'Cape Town is ready to welcome the world to our beautiful, clean, Blue Flag beaches. For your safety, the City is deploying 330 policing personnel dedicated to specific beaches across the City. This includes special Beach Joint Operational Centres (JOCs). Over 4 000 uniformed enforcement and emergency personnel will be available as part of the City's largest ever safety deployment over a festive season,' said Mayor Geordin Hill-Lewis.

As part of the City's drowning prevention campaign, the City is deploying 340 beach lifeguards and 343 swimming pool lifeguards. Beach lifeguards are on duty between 10:00 and 18:00 daily.

Partners include Lifesaving Cape Town, with 14 clubs along the coast, and the National Sea Rescue Institute (NSRI), who are on standby to make emergency deployments of rescue swimmers and vessels operating from seven base stations across the city.

'Of concern, is that all 19 of the fatal drownings at beaches last summer occurred outside of designated bathing areas or when lifeguards were off duty. We appeal to the public to be alert, even if you are a strong swimmer. Always swim between the red and yellow flags designating the safest swimming area, and listen to the instructions of our lifeguards. They are there for your safety and peace of mind,' said Councillor Patricia van der Ross, Mayoral Committee Member for Community Services and Health.

The City would like to  remind the public of four golden rules to be cognisant of when in and around water:

• Do not swim under the influence of alcohol
• Do not leave children unsupervised in or around water
• Beware of rip currents. If you're caught in a current, try to stay calm and signal for help
• Always swim on a beach with lifeguards on duty, and between their red and yellow flags

The City will deploy over 720 extra staff to keep Cape Town clean. This R22 million top-up service will target all beaches, scenic routes and central business districts.

'Cape Town's anti-litter mascot, Bingo, will be gracing our beaches together with our Public Awareness, Communication and Education Team. In this way we will motivate visitors to "bin it in the Bingo bin" and keep Cape Town clean for all to enjoy,' said Alderman Grant Twigg, Mayoral Committee Member for Urban Waste Management.

Alderman James Vos, Mayoral Committee Member for Economic Growth says a bumper tourism season is expected in Cape Town.

'Forward bookings for the coming weeks show that Cape Town is going to enjoy a bumper visitor season. Between now and March, Cape Town International Airport is set to process around 31 000 passengers every day. This was made possible thanks to the hard work of the City in driving effective campaigns and strategies to entice domestic and international travel to our shores. At the same time, we have worked closely with local businesses in helping them to become tourism ready.

'Besides our many beautiful beaches and recreational areas, visitors in December can enjoy a taste of Cape Town at a range of markets at the Company's Gardens in the CBD, Ridgeworth near Bellville, Steenberg in the Southern Suburbs, and Atlantis,' said Alderman Vos.

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