The City of Cape Town launched its host city poster design competition on 15 April 2008 as part of its promotional activities ahead of 2010. (Click here to view / download the brief and the entry form)

The nine 2010 host cities are holding competitions to produce a poster to promote and position themselves, and will each choose a winning poster, which will then be referred to FIFA, who will announce the winner in September.

“This is another visual marketing tool for the city to raise awareness and promote buy-in by the residents of Cape Town,” said City of Cape Town 2010 spokesperson Pieter Cronje.

He added that the competition marks another milestone in the City’s preparations for the 2010 FIFA World Cup – the operational preparations.

“This is part of the marketing toolkit for 2010 – to raise awareness and a sense of excitement."

“It is also an opportunity for creative Capetonians to design a bold visual statement that is unmistakably Cape Town.”

Cronje said the logo competition follows on from the launch of the city’s composite city logo in mid-2007. Cape Town was the first host city in the country to launch its composite logo, which contains both the city and 2010 FIFA World cup logos.

“It also links to our status of the preferred host city for the final World Cup draw in mid December 2009, which will be a global media event, and will decide the participating teams and how they participate against each other,” Cronje said.

Cape Town's 2010 poster should feature the official 2010 FIFA World Cup Slogan, "Ke Nako – Celebrate Africa's Humanity".

The competition closes on 6 May 2008.

Meanwhile, as the organisational preparations 2010 get into gear, the other preparations for the event are being carried out at full speed. “Construction of the stadium is on track, and all the other operations are also on track,” Cronje added.