MEDIA RELEASE
NO. 171/ 2010
09 MARCH 2010


Businesses situated within the special exclusion zones which have been demarcated for the Fifa 2010 World Cup tournament, will be able to continue trading as usual.

According to Sidney van Dyk, the City’s Rights Protection Manager, two exclusion zones will be operational in Cape Town from May 20 to July 16. One will be around the Cape Town Stadium precinct, while the other will be at the Grand Parade, venue of the Fifa Fan Fest.

The Cape Town Stadium zone is bounded by Beach Road, from Granger Road up to Three Anchor Bay. From there it cuts over to the Main Road in Green Point, runs up to Boundary Road where it crosses the Western Boulevard to Portswood Road, and then around the Green Point track to Granger Road.

The Grand Parade boundaries run from the corner of Strand and Adderley Streets towards Longmarket Street, in an easterly direction to Buitenkant Street, north past the Parade and the Castle of Good Hope to Strand Street, and back to Adderley Street.

“Fifa’s Soccer World Cup is the biggest sports spectacle in the world, with sponsors paying million’s of dollars to enjoy exclusive participation. The exclusion zones, which are regulated by the City’s 2010 Fifa World Cup South Africa By-law, are there to protect Fifa, Fifa events and their sponsors, from event piracy.

“There won’t be any physical barriers or fences to mark the zones, but a team of about 50 people will patrol these areas. Their task will be to look out for ambush marketing, counterfeit goods, illegal ticket selling and unauthorised informal trading in and around the zones,” says Van Dyk.

“Existing businesses in the exclusion zones will be allowed to continue with normal commercial activities. However, they may not display any branding of non-sponsors in their establishments. They may also not rent out their properties or structures to companies which engage in ambush marketing activities by using building wraps, banners and billboards.

“Their customers, employees and visitors will have normal access to these zones except during specific events such as match days, June the 11th, 14th, 18th, 21st, 24th, 29th and July the 3rd and 6th.

“Other advertising and promotional activities are strictly forbidden. These include the handing out of pamphlets and promotional items, as well as promotional displays where branded vehicles are parked inside the exclusion zone,” he says.

Other regulations prohibit private fan parks and amusement areas, aerial advertising, and any political or religious demonstrations from May 20 to July 16. The tournament runs from June 11 to July 11.

Anyone caught transgressing the by-laws, face fines of up to R 5 000 or criminal charges.

“Apart from safeguarding Fifa and their sponsors’ interests, the by-law also provides for unhindered spectator flows, as well as for safety and security,” says Van Dyk.


END

ISSUED BY:
COMMUNICATION DEPARTMENT
CITY OF CAPE TOWN


MEDIA QUERIES:
SIDNEY VAN DYK
RIGHTS PROTECTION MANAGER
CITY OF CAPE TOWN
TEL: 021 401 4019 OR CELL: 084 575 3979