Monitoring and evaluation of event greening should be done to check performance against pre-set targets and ensure that lessons are adequately captured. Internationally recognised reporting processes and evaluation parameters should be used. Monitoring and evaluation should pertain to the measures implemented, and their impact. The impact of all event-greening interventions should be taken into account and compared to a baseline of information. Lastly, results and lessons learnt should be documented, reported on and disseminated to raise awareness about event greening.

The projects

• Procedures and methodologies
• Targets and baseline studies
• Annual reports and legacy report
  
  

Project progress

The Host City Cape Town Green Goal projects are documented and tracked using the host city project management methodology. Monthly reports are produced, which document progress and highlight issues and areas of risk.

The Green Goal 2010 Progress Report has been published and was successfully launched on the 15th September 2009. This report documents the significant progress made by Host City Cape Town in terms of the event greening programme. Close to three quarters of the 41 Green Goal projects are already under way, with the remaining projects about to reach the implementation phase. In the process, many lessons have been learnt, not least of which is that greening cannot be an add-on initiative of the 2010 FIFA World Cup™, but must be a key component, fully incorporated into the event planning process. This will secure a long-term foundation for environmental concerns in national and international football.

Green Goal 2010 Progress Report


A 2010 Green Goal legacy report will be compiled to document the greening programme and serve as a guide to future hosts of the FIFA World Cup™ and other major events.

The lack of baseline environmental information for a major event such as the 2010 FIFA World Cup™ was identified early on. The Local Organising Committee (LOC) commissioned baseline energy, water and waste studies during rugby matches at Ellis Park and Loftus stadia, and these were augmented by a baseline study commissioned by Host City Cape Town during the Manchester United/Kaiser Chiefs football match at Newlands Stadium on 19 July 2008.

The baseline studies informed the development of minimum greening standards by the LOC, and form the basis of a Green Goal monitoring system during the 2010 FIFA World Cup™, which is currently being scoped as part of an integrated event-reporting tool.

Lessons learnt on monitoring and measuring of projects

Monitoring and evaluation is essential to keep track of standards and targets set, and to ensure that lessons learnt are captured and improved over time. Monitoring is not just required at the end of the 2010 event, but could be useful in keeping track of progress during the pre-event, as in this report, as well as during the implementation phase.

In reality, monitoring is greatly influenced by practical constraints, including the availability of information and resources allocated to information collection (which could be quite demanding). The German 2006 Green Goal programme came across a number of these practical constraints from which we can learn. Based on this, the general monitoring approach recommended is not one of collecting mounds of detailed baseline data and extensive monitoring of exact resource consumption at numerous points – this will prove difficult (as it did in Germany). The proposed approach is rather to assess impact based on resource-saving and other interventions implemented, and calculating the expected saving resulting from these. This is similar to the 2006 Green Goal approach.

Ultimately, the monitoring and evaluation efforts should deliver outputs that cover the following:

• Description of implementation projects, noting successes and failures
• Results – did Green Goal 2010 achieve its targets?
• Comparison to 2006 Green Goal assessment – have we moved forward?
• Lessons learnt for future events
• Likely trends that will impact on future event-greening strategies