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2010 FIFA World Cup™
Monitoring, measuring and reporting 

Objective: Monitor, measure and report on progress with the implementation of Green Goal

To assess the effectiveness of the Green Goal 2010 projects, and to ensure accurate reporting of progress and results, a comprehensive monitoring strategy was developed. This strategy relied on the development of both an efficient system for collecting information, and the establishment of baseline data against which pre-set targets could be measured. The effectiveness of the greening projects and their impact were evaluated on an ongoing basis. The first set of results was published in the Host City Cape Town 2010 FIFA World Cup™ Green Goal Progress Report, while this Host City Cape Town 2010 FIFA World Cup™ Green Goal Legacy Report presents the final results. 

The projects

  • Procedures and methodologies
  • Targets and baseline studies
  • Annual reports and legacy report

Monitoring, measuring and reporting actions 

The Host City Cape Town Green Goal projects were documented and tracked by means of project management methodologies. Monthly reports and scorecards were produced, which documented progress and key decisions, and highlighted issues and areas of risk. The Host City Cape Town 2010 FIFA World Cup™ Green Goal Progress Report, published in September 2009, provided a summary of the status of each project, and highlighted lessons up to that point. This Host City Cape Town 2010 FIFA World Cup™ Green Goal Legacy Report will serve as a guide for the hosting of future major events in Cape Town as well as to hosts of future FIFA World Cup™ tournaments and other major events worldwide.

The lack of baseline environmental information for a major event such as the FIFA World Cup™ was identified as a challenge early on. The LOC commissioned baseline energy, water and waste studies during rugby matches at Ellis Park Stadium in Johannesburg and Loftus Versfeld Stadium in Pretoria, and these were augmented by a baseline study commissioned by Host City Cape Town during the Manchester United/Kaiser Chiefs football match at Newlands Stadium on 19 July 2008. The baseline studies informed the development of minimum greening standards and a monitoring and evaluation matrix created by the LOC. The monitoring matrix guided the development of the Green Goal component of Host City Cape Town’s integrated eventreporting tool.

The integrated event-reporting tool was the first of its kind for a South African city, and added substantial value to the monitoring and reporting initiatives of Host City Cape Town during the 2010 FIFA World Cup™. The monitoring tool made provision for the monitoring of the environmental impact of the event in terms of energy and water use, waste generated and recycled, and emissions into the atmosphere from transport and energy sources.

The City commissioned a visitor survey during the 2010 FIFA World Cup™. This survey collected data on visitors, consumer behaviour, attendance, demographics, and perceptions of Cape Town and South Africa. Questions relating to the event’s perceived impact on the environment and visitors’ perceptions of responsible tourism were included in the questionnaire.

In addition, the DEA volunteers in Cape Town and the Western Cape conducted more than 2 000 face-to-face interviews, using a questionnaire developed by the DEA. The transport work stream also used host city volunteers to monitor the use of public transport, which information was captured in the event-reporting tool.

Monitoring, measuring and reporting results

Results that enabled the monitoring and assessment of the event’s impact were both qualitative and quantitative. To quantify the impact, data on energy use, water consumption and waste generation as well as transport trends, modes and distances were tracked. This was no small task, but with preplanning and use of the integrated event-reporting tool, most of the information could be collected.

For qualitative monitoring, information on the experiences of the Green Goal team as well as other staff involved in event implementation was gathered by means of interviews or descriptive reports submitted, which was documented under each individual project description. The DEA questionnaire also contributed to the qualitative assessment. Both the quantitative and qualitative assessment results were included under the individual project sections, and a summary assessment is provided in Section 5 of this Report.

Lessons learnt on project monitoring, measuring and reporting

In general, the data collection systems that had been established for the Green Goal 2010 programme were adequate, and enough data were collected to quantify consumption and impact, including CO² emissions. This was largely due to the preplanning that had been undertaken. However, there were some inconsistencies in the data, which led to a measure of uncertainty in the results. A more integrated system of data collection and checking would have been useful (for example, including a cross-check between the event assessment tool and the individual venue operators’ reports – which were not always consistent).

The reporting matrix developed by the LOC succeeded to some degree to standardise the information collected by all host cities. However, because of the lack of submetering of energy and water use at Cape Town Stadium and other venues, a detailed venue-specific breakdown of the use of these resources could not be provided. Retrofitting of submeters is possible in Cape Town Stadium and will be considered as part of future upgrades to the stadium.

 

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