As Cape Town prepares for the Final Draw
for the 2010 FIFA World Cup™ on 4 December 2009, the City of Cape Town has announced that the area between the Cape Town International Convention Centre (CTICC) and the top of Long Street will be a controlled access and exclusion zone, in terms of the City's 2010 By-Law.
This means that certain restrictions and rules will apply from 20 November until 12 December.
Visitors, customers and businesses will have normal access, except during specific events during this period - especially on the day of the Final Draw.
The Final Draw will be held at the CTICC, while there will be a public viewing area at the upper end of Long Street.
Normal trading can take place within this zone, but businesses will not be allowed to do any advertising linked to the 2010 FIFA World Cup™ or the Final Draw without formal permission from FIFA.
They will also not be allowed to change their normal business operation without business licence approval from the City of Cape Town.
The City is a signatory of the host city agreement, which obliges it to support FIFA's intellectual property and event rights protection. The City's 2010 By-Law aims to manage advertising, vending and public open spaces during the event.
FIFA gets a major portion of the money needed to stage such an event from selling sponsorship and broadcasting rights. It therefore protects these very closely against counterfeit goods or ambush marketing.
Only major sponsors have the right to promote their wares in the official stadiums, fans parks and public viewing areas. This extends to commercial exclusion zones around stadiums and areas where FIFA events are taking place – such as the city centre.
Terms such as ‘World Cup’,’2010’, ‘FIFA’ and ‘2010 South Africa’ may not be used in advertising, promotion or merchandising without a licence.
It is illegal for any non-rights holder to make, publish or display any kind of statement, communication or advertisement which implies there is an association with FIFA or the World Cup.
For more information on FIFA and copyright, visit the FIFA website: www.fifa.com