Cape Town is the first South African city to unveil its 2010 FIFA World Cup host city logo.Unveiling the new logo during a press conference with FIFA President Sepp Blatter, Mayor Helen Zille said that “despite somewhat of a slow start”, Cape Town was now on schedule with its preparations, and the launch of the logo was an “important milestone”.

The logo depicts the city’s defining icon, Table Mountain, under the African sun and with the waters of Table Bay beneath.

It will be used in conjunction with the 2010 FIFA World Cup’s official emblem, to form a composite logo. This forms part of a deal between FIFA and the City and will be used in all marketing activities by the City of Cape Town. All host cities are able to enter into such agreements with FIFA.

Blatter congratulated the City on the logo, saying it is “very attractive”. He also reminded the City that its commitment as host city has been cemented by presenting the logo together with the FIFA emblem.

The City of Cape Town said the main aim of the host city composite logo was to create a unique identity that captures the design essence of the official 2010 FIFA World Cup emblem. It had to have a harmonious design relationship with the official logo in order to generate maximum brand impact.

The City endeavours to position itself as a vibrant and dynamic city, “a place of fun, entertainment, warm people and unrivalled beauty”, which will be communicated through all the City’s marketing activities.

The new composite logo, as well as the individual host city logo and 2010 FIFA World Cup official emblem, are protected by national and international laws and conventions on copyright and trademarks. They may not be reproduced without prior written consent and can only be used by authorised parties who have been granted the necessary rights by FIFA or the Local Organising Committee.

For more information on usage of the composite logo, visit the City of Cape Town’s 2010 website.