The City of Cape Town is experienced in dealing with major sporting events, such as the annual Pick 'n Pay Argus Cycle Tour, the Old Mutual Two Oceans Marathon, and has hosted matches for the 2003 ICC Cricket World Cup and the 1995 IRB Rugby World Cup.

Since the construction of the Cape Town International Convention Centre (CTICC), the city has also attracted a large number of conferences and events, and has also become a top investment destination.

As a major tourist centre, it is also experienced in dealing with tourist influxes, and has enough hotels and other forms of accommodation to cope with the anticipated number of visitors over the 2010 soccer tournament period.

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Cape Town & The Western Cape 2010 Business Plan
Final Business Plan, 31 October 2006 [PDF, 471kb]

2010 Marketing Plan Presentation, May 08 [PPT, 766kb]

2010 Timeline, June 08 [PPT, 162kb]

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Football
Once the final whistle blew in Berlin at the end of the 2006 FIFA World Cup, South Africa's preparations for 2010 kicked off in earnest. While the country's focus is on getting the infrastructure in place to host the event, FIFA concentrates on the organisation of the tournament. The qualifying process is underway, with invitations having been sent out to allow national teams to take part in qualifying rounds.

South Africa automatically qualifies, and there are 31 other places available. A preliminary draw, where qualifying groups and ties will be drawn for all six worldwide confederations, took place in Durban on November 23, 2007. The first qualifying matches began in August 2007, in the Oceania Football Confederation. The South American zones will then start their qualification process, followed by the African, European, Asian, North American, Central American and Caribbean zones. In the build-up to Germany's World Cup, 847 games were played, and 2 464 goals were scored.

Fan Parks
Those residents and visitors who are not able to get tickets to watch the matches played in Cape Town, and who want to watch other matches played elsewhere in the country, will be able to gather at official FIFA fan parks to see the matches broadcast on large screens. This concept was highly successful during the previous FIFA World Cup held in Germany. The proposed Cape Town fan parks will be the Grand Parade in front of the city hall, with the others at the covered, all-weather Bellville Velodrome, and the Athlone Stadium. There will also be viewing areas across the metropolitan area, as well as in towns all over the Western Cape, while restaurants, bars and shopping malls will offer commercial viewing sites.