Destination Marketing
This unit is responsible for:

• targeting the right market segments for sustainable growth and optimising seasonal and geographical spread of tourists
• Developing effective marketing strategies
• Implementing responsible tourism strategies and policies
• Providing funding for tourism promotion
• Facilitating joint marketing alignments and initiatives with Cape Town Routes Unlimited and Cape Town Tourism

Strategic Tourism Infrastructure
This unit is responsible for:

• Creating a conducive environment for tourism development through public sector investments and infrastructure that supports product and destination development
• Developing sustainable and responsible tourism plant development
• Enhancing transportation access to destinations and attractions

Tourism Industry Liaison
This unit is responsible for:

• Co-ordinating activities with the City and for ensuring alignment with other spheres of government and related tourism organisations
• Building partnerships between public, private sector and local communities
• Enhancing co-operation and communication between tourism

• Tourism Policies
• Coordinating and facilitating tourism input into other policies and projects

For more information on Destination Development projects please click here