A WasteWise focus in the public sphere is to reduce littering. The Zibi character is leading a campaign based on spreading the message to be environmentally responsible, be proud and take care of your own community neighbourhood – ‘Zap your litter in a Zibi bin!’

An advertising promotion campaign is being featured in community newspapers and on regional radio stations.

Linked to the Zibi campaign is a planned ‘Zap It & Win It’ promotion which provides a positive incentive to people who model the right behaviour. Each month, people who are photographed putting their litter in a Zibi bin on busy streets, shopping malls, commuter hubs and other public areas stand a chance to win a shopping hamper.