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2010 FIFA World Cup™
Workshop Series 
The first Green Goal 2010 workshop series

In October 2006, the CoCT produced a business plan defining a list of high-level principles and outcomes that would be the focus of Host City Cape Town s greening of the 2010 FIFA World Cup™.

The main objectives of the implementation of the greening programme in Cape Town and the Western Cape are:

  • the greening of the 2010 FIFA World Cup™ event footprint; and
  • leaving a positive environmental legacy.

The business plan was comprehensive and ambitious, but there was clearly a need to translate it into an action-orientated process and action plan that would extend to 2010 and beyond.

Between August 2007 and March 2008, the City of Cape Town, PGWC and SEA, together with project partners and funders KAS, organised a series of five Green Goal 2010 workshops and two discussion forums. The workshops were attended by national, provincial and local government, NGOs, business, media, the LOC, international experts, and civil society. The primary objective of the workshop series was to inform and guide the compilation of the 2010 FIFA World Cup™ Host City Cape Town Green Goal Action Plan, and to select a range of projects that would form the basis of the Host City s greening effort.

The Green Goal 2010 planning workshops were as follows:

Workshop 1: Green Goal principles and priorities 24 August 2007
Workshop 2: Green building, the stadium, biodiversity and landscaping 10 September 2007
Workshop 3: Responsible tourism 5 November 2007
Discussion forum 1: Carbon offsetting for 2010 12 December 2007
Workshop 4: Integrated waste management 13 February 2008
Discussion forum 2: The urban park on Green Point Common 18 February 2008
Workshop 5: Painting the town green: Using Green Goal 2010 to persuade residents, visitors and the FIFA family to adopt greener lifestyles 11 March 2008

One of the challenges facing the Green Goal 2010 team was narrowing down the list of potential project ideas submitted at the workshops.

The following criteria were used to select the Green Goal 2010 projects:

  • Potential to provide long-term benefits to residents of the city and the province, in particular to less-advantaged groups
  • Level of completion: projects that were either scoped or already under way
  • Visibility: projects that were visible and able to capture the imagination of residents and visitors
  • Duration of project, and financial feasibility: projects that could be undertaken and completed within the available time and budget parameters
  • Impact on global warming: the implementation of carbon mitigation projects that reduce energy consumption and carbon emissions

The Green Goal Action Plan by Host City Cape Town for the 2010 FIFA World Cup™ was then published, based on the outcomes of the workshops and the earlier business plan.



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